i-Mark : Supporting Independence From Alcohol Industry Influence
The Irish Community Action on Alcohol Network was launched in 2017 to support the continued development of community action on alcohol in Ireland and to facilitate collective working to prevent and reduce alcohol harm.
What is i-Mark?
The ‘i-Mark initiative: Supporting Independence from Alcohol Industry Influence’ has been developed by the Irish Community Action on Alcohol Network to reduce the impact that the alcohol industry is having on our lives and those of our children.
There is an inherent conflict of interest between the motives of the alcohol industry and our health and well-being. The industry is a significant source of misinformation and confusion about alcohol harms and is increasingly working to influence alcohol policy globally. With the I-Mark, we are seeking to engage the charity, community and voluntary sectors in a conversation about why independence from alcohol industry influence matters and through this process we are hoping to support organisations to sign up.
The I-Mark initiative includes a toolkit, with a summary of evidence, a check list of conflict-of-interest questions to guide decision making and membership forms. All organisations that sign up will have their name displayed on Alcohol Forum Ireland’s website and will have access to the I-Mark branding for inclusion in their work.
To hear more or request a presentation on I-Mark to your network / organisation, contact email@example.com
Supporters of the i-Mark
"The alcohol industry has no role in the formulation of alcohol policies, which must be protected from distortion by commercial or vested interests"
Dr Margaret Chan, Former Director General, WHO
Find Out More...
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Publications & Resources
Alcohol Forum Publications:
Alcohol and the Adolescent Brain
Other International Publications: