i-Mark : Supporting Independence From Alcohol Industry Influence
The Irish Community Action on Alcohol Network was launched in 2017 to support the continued development of community action on alcohol in Ireland and to facilitate collective working to prevent and reduce alcohol harm.
What is i-Mark?
The ‘i-Mark initiative: Supporting Independence from Alcohol Industry Influence’ has been developed by the Irish Community Action on Alcohol Network to reduce the impact that the alcohol industry is having on our lives and those of our children.
There is an inherent conflict of interest between the motives of the alcohol industry and our health and well-being. The industry is a significant source of misinformation and confusion about alcohol harms and is increasingly working to influence alcohol policy globally. With the I-Mark, we are seeking to engage the charity, community and voluntary sectors in a conversation about why independence from alcohol industry influence matters and through this process we are hoping to support organisations to sign up.
The I-Mark initiative includes a toolkit, with a summary of evidence, a check list of conflict-of-interest questions to guide decision making and membership forms. All organisations that sign up will have their name displayed on Alcohol Forum Ireland’s website and will have access to the I-Mark branding for inclusion in their work.
To hear more or request a presentation on I-Mark to your network / organisation, contact email@example.com
Supporters of the i-Mark
"The alcohol industry has no role in the formulation of alcohol policies, which must be protected from distortion by commercial or vested interests"
Dr Margaret Chan, Former Director General, WHO
Find Out More...
Would you like to learn more about i-Mark?
Contact Paula Leonard: National Lead on Community Action.
Publications & Resources
Alcohol Forum Publications:
Assessment of Incidences of Alcohol Related Brain Injury in the HSE West (Donegal, Sligo, Leitrim) and Health and Social Care Trust Areas 2011
Alcohol Related Brain Injury: A Guide for Professionals
Alcohol Related Brain Injury: A Guide for Families
Mind Your Brain – Brief Advice
Alcohol and the Adolescent Brain
Other International Publications:
A Fuller Life: Report of the Expert Group in Alcohol Related Brain Damage, Scottish Executive
Alcohol and Brain Damage in Adults, Royal College of Psychiatrists UK
All in the Mind: Meeting the Challenge of Alcohol-Related Brain Damage, Alcohol Concern, Wales